Importance of a website for Educational Institutions
Online technology has become an important part of the educational process. Colleges play a vital role in the development of society, while college websites have many roles to play. The purpose of this type of website is to maintain the overall brand of the university or college. A university website contains a lot of important information for students, teachers, and employees.
Moreover, it is a way to represent the campus culture to prospective students. The need for a reliable, engaging, and efficient web existence is increasing as the internet and technology has become an integral part of the educational process. Also, most people use the internet to research an institute. Thus, a website has a strong impact on the image of your institute by increasing its visibility.
- Understand Needs
First, you need to know who your target audience is and what they need. Are you an art school? Are you a school for people with disabilities? High school? College? These schools serve people from very different communities. It is important that your website addresses these factors in order to attract the right students to the school community.
- Think of a Domain name
The first step is to choose a domain name for your educational website. The name is your brand identity and represents your educational institution, so it is important. Usually, choosing a domain name is a daunting task and takes the most time. Since this is your educational website, it won’t be very difficult. The name of your school, college, educational institution, or educational portal itself can be the domain name of your website.
- Register Domain Name and Get Hosting Plan
A web server is a place where all the content of your website resides. Web hosting companies offer you a set amount of disk space and bandwidth for a price. A web hosting service allows you to publish your website on the Internet. Therefore, it is important to use a reliable web hosting service. There are different categories of content management systems are available like WordPress, Squarespace, HubSpot, Joomla, etc. WordPress has more users and a user-friendly platform. Laravel has an inbuilt custom CMS security and is user-friendly, for custom CMS you can simply go for Laravel.
- Create a unique design
A well-designed education website is a perfect way to show off who you are as an institution, whether you’re an existing institution or building your education brand from scratch. Your educational website must portray your culture and your brand identity. After signing up on your website platform of choice, start browsing through your design options. Although a website will probably need a lot of tweaking to fit your branding and website needs, this is a good place to start.
- Optimize for Search Engines
SEO for educational institutions is crucial to ensure the right students find your school and get the right information on the site. Make your website appear in the top search results by improving various aspects that attract the attention of potential customers. Creating SEO-friendly content is all about finding the right keywords and placing them in strategic areas.
- An easy-to-use content management system
A content management system is for creating, managing, and optimizing your customer’s digital experience. Having a content management system for your website allows you to have control of your content. Content management systems allow multiple people to not only have access to your website but also easily collaborate on different projects. The CMS should be simple, easy to use, and allow full control over content updates such as news, events, courses, and blogs. Integration with both internal and external systems should also be considered when deciding which CMS to use.
Must-have features for Educational Institution Website
- School curriculum
- location and map, for easily finding your school
- Calendar of events
- Payment facility
- Downloadable forms, e.g. to inform about a new address or phone number
- Showcasing the work of students
- About us, to inform about the school’s portfolios, vision and mission
- Courses/programs the school offers
- Contact details
- Staff directory with contact and subjects
- Lead capturing form
- Admission button
Educational institutions recognize the value of having a strong online presence today. The importance of an educational website for students to learn easily. An easy-to-use college education website attracts both students and parents because they can see everything right from their dashboard. If you have any queries, feel free to contact us.
See Also: How To Build A Website For NGO