Does an NGO need a website?
A well-designed website is a benefit for all organizations. A website strengthens your professionalism when asking for help. It helps convey the role of your NGO so potential members and partners understand your cause better, which is especially important when researching grants, bids, or donations. At a minimum, an NGO website can provide users with updated contact information and an address for your organization. Via the website, you can simply show your organization’s goals, mission, events, etc, and build a new relationship .make sure to provide content for current and potential contributors, including reports, program updates, and other essential information. Today, the best way for an organization to make its online presence is by promoting itself and its work through an online medium like a website.
How can I make an NGO website?
1. Find your organization’s goals
To begin with, identify your intended audience and the goals you wish to reach with your NGO website. Choose the design elements that are most relevant to your organization and its goals. If your organization’s online goal is to get donations, your website should clearly explain your fundraising needs and how donations will be used. It all depends on your goals, so firstly have a clear plan for your goal and the working of your organization.
2. Select a Website Builder
Before you select a website builder, you have to choose the perfect domain name for your website.
Deciding on the right content management system is an important part of website building. There are different categories of content management systems are available like WordPress, Squarespace, HubSpot, Joomla, etc. WordPress has more users and user-friendly platform. If you are a beginner, then WordPress is the best option. Creating a custom CMS for crowed funding platform, Laravel is the highly recommended one. Laravel has an inbuilt custom CMS security and is user-friendly, for custom CMS you can simply go for Laravel. Don’t settle for just one CMS. Instead, do your research and compare your options. You should invest in a content management system that fulfil your needs, features, offers, easy to use, and has good customer support.
3. Pick the right templates
Most website builders provide a wide variety of ready-made charity templates for any budget. Choose one to simplify the design phase and get your website up and running with ease also the important part is to decide what you need in a theme and what level of service you require from the developer. Free NGO templates are also available, but that’s very competitive with paid themes. If you go through them carefully, you will definitely find a great design that suits your needs perfectly.
4. Find a payment gateway
According to FCRA, all registered NGOs can receive foreign donations in a single designated bank account. Collecting online donations has been easier in terms of providing various payment methods, it has also helped smaller NGOs to gain the trust factor of payment gateways. When choosing an online payment gateway for NGOs, make sure your preferred processor can facilitate international donations because NGOs have beneficiaries all over the globe. Ensure that the payment processor can easily integrate with your organization’s CMS.while you select an online payment gateway for your NGO, you need to make sure they do not have a cap on the amount that is allowed to be transferred. If your organization is focused on India, Razorpay and cashfree is the best option for payment gateways. When designing the payment section, the donation button is a must-have feature.
5. NGO management system
NGO’s management system is a web application developed for managing all activities of NGOs. It coordinates the activities of donations and arranges fundraising events etc so that people could donate effectively and easily. A management system helps a website to manage unlimited donors and their payments from a single desktop. This software allows interested parties such as beneficiaries and donors to easily manage and monitor the delivery of services rendered. You can connect to your community anywhere.
6. Optimize for Search Engines
Search Engine Optimization or SEO is the process of optimizing the content of your NGO’s website so that it ranks high in popular search engines. To improve your search engine visibility, make sure your CMS offers built-in SEO tools. Pay special attention to meta titles, meta descriptions, and customizable URLs. This way, you can rank higher and drive more traffic to your NGO’s website.
Having a website, not only benefits your NGO it also helps you to create an identity for your organization online. A well-designed website tells the people about your organization’s achievements, needs, requirements, activities much more. If you are looking for an affordable customized website for your NGO just drop a line below or feel free to contact us.