Imagino's Official Blog

Why Your Business Needs a Mobile-Friendly Website

Smartphones are becoming more popular because it’s convenient and easier to search for the things you are looking for. We need a site that loads quickly on smartphones and is also responsive. At a time when everyone is busy, one will always consider visiting the website from the smartphone and waiting for a fast server load to get the information they are looking for. Therefore, a mobile-friendly website helps users to load the webpage quickly even on a slow internet connection. Now websites are usually designed to adapt to smartphones, tablets, and other mobile devices. Additionally, a responsive web design often comes in handy with a mobile-friendly version.

Reasons Why Your Business Needs Mobile Friendly Website

  • Enhanced customer experience

Visitors will keep coming back to a user-friendly and visually appealing website. More than half of your customers are checking you out from their smartphones. Mobile-optimized websites are easy to use, easy to search, and visually appealing whether on a smartphone or tablet. A smartphone user will quickly leave a website if they can’t view all of the content on the site. They’ll just switch to a friendlier website that meets their needs. So you have to make sure your buttons, taskbars, and menus are easier to discover, and customers get a better experience. The images will probably be of a reasonable size. Moreover, the website loads quickly and is error-free.

  • Better Search Engine Ranking

Google indexes and ranks websites primarily based on their mobile-friendly versions. This is a cost-effective way to boost SEO. Google and other search engine users want accurate, user-friendly websites in their search results. A mobile-optimized website will rank higher than a desktop website designed only for desktop monitors. As a result, a mobile version of a website has a better position to rank higher. If a computer user switches to the smartphone to continue working with a particular website and is disappointed with the poor mobile experience, there is no reason to rank that website top for desktop applications. For this reason, the most popular search engine has emphasized mobile-friendliness, which makes search results more relevant.

With the help of seoauditor free tool, you can easily check your website if it is mobile-friendly or not.

  • Online Shopping is trending now

The issue of mobile-friendliness becomes even more important as we enter the area of online shopping. Online shoppers have quickly started to favor using their mobile devices when browsing and buying products online. Using mobile devices is more convenient when doing an online payment while shopping or contacting the shop, that’s why most people prefer online shopping. So, if your website is not mobile-friendly, users will not be able to find it on the mobile search results page, and you will lose the chance them making a purchase decision in your shop.

  • Increased Web Traffic

A mobile-friendly website allows you to reach a wider audience because your web design is device-agnostic. Compared to a non-mobile-friendly website, a mobile-friendly website looks flawless. The number of people using desktop computers and laptops is also decreasing, while the number of smartphone and mobile device users is increasing. When a website makes itself accessible to the widest possible audience, you have a better chance of increasing web traffic, clicks, likes, shares, sales, and profits.

  • Increased Reach

Increasing search engine rankings allows you to reach a wider audience. Satisfied tablet and smartphone users are more likely to convert to calls and customers. Mobile-friendliness is one of the most effective ways to keep visitors on websites longer. People are more likely to stay on an easy-to-use website and less likely to leave, which for you means a mobile-friendly website will lower your bounce rate. A great mobile user experience is essential. When your site displays well on small devices without the need to zoom, loads quickly, and offers convenient, mobile-friendly navigation, visitors are encouraged to spend more time on your website.

  • Makes Your Business Look Modern

Brand reputation is an important factor in all types of businesses. When customers have the wrong impression of your business, it can be very difficult to change their minds. Today, it’s more important than ever to keep up with the latest digital trends to make your business look modern and professional. A mobile-friendly website is a big part of that. A mobile-friendly website will immediately give them a different impression. If they visit your website and find that they can easily browse and even shop from their smartphone, you could quickly acquire a new customer. When your mobile site is particularly fast and impressive, they are more likely to buy from you again and recommend your brand to their friends.

Take Action

As more and more consumers use their smartphones to shop online, it’s becoming increasingly important to have a mobile-friendly website for your business or brand. A mobile-friendly website will increase the overall performance and sales of a business. If you are looking to optimize your website for mobile devices or redesign your company website, feel free to contact us

Do you have a website? Use seoauditor mobile-friendliness test for free.

See Also: What is a responsive website? Why is it important?