In Layman’s terms, SEO is the process of increasing the visibility and quality of your website so that it comes up on top of the search results page (SERPS).
Search Engine Marketing OR SEM
SEM is a digital marketing strategy that is quite similar to SEO but it involves promotion of websites through paid advertising.
Social Media Marketing OR SMM
SMM is another digital marketing strategy that is used to create content across social media platforms to promote your brand, products or services. These platforms are usually the ones we use in our day-to-day lives such as Facebook, Instagram, Twitter, Linkedin etc.
Email marketing is one of the most effective tools in digital marketing. It helps you to connect with your customers and promote your product or service by sending emails and newsletters
Display advertising is another great way to promote your products or services through visual ad formats. These ads are usually placed on websites or applications.
For example, Google Display Ads.
Mobile marketing is a form of digital marketing that is aimed at reaching your target audience through smartphones, tablets and other hand-held devices.
TO KNOW MORE ABOUT THE STRATEGIES OF DIGITAL MARKETING