Digital Marketing is a form of marketing in which the internet is used to connect with customers by promoting brands, services, and products online.
Key factors before crafting a digital marketing strategy
Knowing your audience
Before we adopt a digital marketing plan, we need to know who we’re targeting. These are typically audiences who are interested in our brand, service, or product.
Setting meaningful goals
It is important to set specific goals to focus on the strategies that you will use to achieve your goals.
Build a Customer Persona
A customer persona is a description of what your ideal customer would seem like based on market research. This can include their characteristics (demographics), their goals, their pain points, their interests, and their barriers.
MARKETING FUNNEL
In Layman’s terms, a marketing funnel describes a customer’s journey from knowing about a company to making a purchase.