It is extremely important to create an effective social media strategy before you publish anything on social media.

1. Strategy

The second core pillar is planning and publishing. This is typically done after you have curated your content and when you are ready to share it on social media.

2. Planning & Publishing

This is the part when your customer or target audience engages with your brand.

3. Listening & Engagement

After you have published content on social media, you will want to know how your content is performing.

4. Analytics & Reporting

Through advertising, specifically paid advertising, you can increase your brand’s visibility and reach a wider audience.

5. Advertising

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Five Core Pillars Of Social Media Marketing